Saturday, April 24, 2010
Check out Uncle Phil's take on University Personalization
Kaplan University... and Uncle Phil... believe in university personalization.
I just saw this video on TV, then YouTube'd it and read the comments that people had left. Commenter TheUnderKing said, "It's a great message about the current system, and I was hoping that it was going to be from some kind of independent organization. I was excited when I saw it on television and then angered when the Kaplan logo came up. But now I'm just glad that someone is saying it, at least this commercial isn't annoying like the others, it's inspiring."
That pretty much summarizes my opinion of it. Kaplan is on to something, and no disrespect to Kaplan or anyone who takes their courses, but it's still Kaplan. The point of Kaplan is personalization. It's a great tool for people who can't do the standard university in the standard way. Kaplan has a bit of a stigma, and it's not really taken too seriously -- mostly people know them from pushy advertising (some bloggers even call it Krap-lan), not because someone they know has attended Kaplan.
So, this isn't so much about the university as a specific school but The University as a concept as a whole. People want the ability to tailor their learning to their needs. Kaplan supports this. Hopefully the rest of the collegiate world will soon support it, too.
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After watching this advertisement I think its great in the sense that it touches on an important concept that many universities should take on. Due to the fact that we have discussed personilization in the university system and all the positives that come with it, I think that for a person who is not a well versed in this concept who watches this commercial will be convinced that Kaplan offers a new way of learning, even though this notion is not specific to this school alone. Thumbs up to Kaplan for this marketing technique, they do a good job of making their university seem like that have very high standards and are a respectable university...but their not fooling a media studies major like me, its still Krap-lan University in my eyes.
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